BeGood
BeGood
App Design, Social Impact Technology
App Design, Social Impact Technology
Team
Team
Altinöz Mert
Kathan Maximilian
Klemm Maike
Kroiss Elisa
Semmelrath Anna
Weber Vinzenz
Zopf Tina Victoria
Altinöz Mert
Kathan Maximilian
Klemm Maike
Kroiss Elisa
Semmelrath Anna
Weber Vinzenz
Zopf Tina Victoria
Role
Role
Conception
Prototyping
UX / UI Design
Conception
Prototyping
UX / UI Design
Project Overview
Project Overview
BeGood is a mobile app designed to inspire young adults to perform small acts of kindness through daily challenges and gamified rewards. The goal: strengthen human connections and promote well-being in a playful, engaging way.
BeGood is a mobile app designed to inspire young adults to perform small acts of kindness through daily challenges and gamified rewards. The goal: strengthen human connections and promote well-being in a playful, engaging way.
Challenge
Challenge
Many young adults feel isolated in their daily lives, even though they are connected digitally. We asked ourselves: How can we encourage real-world kindness in a simple, fun and sustainable way?
Many young adults feel isolated in their daily lives, even though they are connected digitally. We asked ourselves: How can we encourage real-world kindness in a simple, fun and sustainable way?
Research
Research
Target Group:
Socially active individuals, 19–30 years old, motivated to create a positive impact in their communities.
Personas:
👨🎓 Luc (21): Student, new in town, looking for social connections and friendly reminders.
👩💼 Theresa (28): Facility manager, passionate about sustainability, wants measurable positive impact.
Insights:
Insights showed that users wanted easy daily tasks, visible progress, and a sense of belonging.
Target Group:
Socially active individuals, 19–30 years old, motivated to create a positive impact in their communities.
Personas:
👨🎓 Luc (21): Student, new in town, looking for social connections and friendly reminders.
👩💼 Theresa (28): Facility manager, passionate about sustainability, wants measurable positive impact.
Insights:
Insights showed that users wanted easy daily tasks, visible progress, and a sense of belonging.
Process
Process
Ideation & Wireframes:
We designed daily kindness challenges as the main feature.Gamification Concept:
Added collectible cards, badges, streaks, and titles to motivate long-term engagement.Prototyping:
Interactive flows in Figma to test usability and task completion time.User Testing:
Feedback emphasized the need for simplicity, quick interactions (2–3 minutes), and positive feedback loops.
Ideation & Wireframes:
We designed daily kindness challenges as the main feature.Gamification Concept:
Added collectible cards, badges, streaks, and titles to motivate long-term engagement.Prototyping:
Interactive flows in Figma to test usability and task completion time.User Testing:
Feedback emphasized the need for simplicity, quick interactions (2–3 minutes), and positive feedback loops.
Solution
Solution
BeGood motivates users to practice kindness in everyday life:
🎯 Daily challenges completed in under 2 minutes.
🃏 Collectible trading cards & badges for consistency.
🤝 Community features: connect with friends, comment, and share progress.
📊 Impact tracking: measure personal and collective achievements.
BeGood motivates users to practice kindness in everyday life:
🎯 Daily challenges completed in under 2 minutes.
🃏 Collectible trading cards & badges for consistency.
🤝 Community features: connect with friends, comment, and share progress.
📊 Impact tracking: measure personal and collective achievements.
Impact
Impact
Aligned with UN Sustainable Development Goals:
Good Health & Well-Being
Sustainable Cities & Communities
Aligned with UN Sustainable Development Goals:
Good Health & Well-Being
Sustainable Cities & Communities
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